Despite the initial criticism from many in the industry, in the long run Microsoft made a long-term decision that resulted in the expansion of their services
It also provided potential to increase consumers in
the market of portable computers.
Microsoft's decision empowered
consumers to a degree by offering a option different to the portable products of
Channel conflict is evident in everyday life with many things,
predominantly that of fast food and fast food chains. This is visible in
Pizza Hut/Dominoes along with smaller businesses, McDonalds/KFC.
Especially the Burger King and Hungry Jacks joint venture in Australia, originally Burger King was willing to let the franchise hungry Jacks open stores in Australia with their products, but then they changed their mind, went behind their backs and tried to steal their business , to which Burger King were determined to terminate the franchise agreement.
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