Tuesday, May 28, 2013

Week 12 - Web analytics examining the web


Hey readers this is the last week of my course e-business fundamentals, I am so excited.

After this week I will be studying for my exams, and then once I finished my last exam about three and half weeks later I will enjoy Mid-semester break.


Do not fear this is not my final post about business, I will continue with the business theme in my next blog which will focus on event management.

I will show step by step how to undertake managing an event.


Ok moving on this week's question's are....


1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary
much from day to day?


 Visits means how many people have visited your blog, page views is the number of views you have had for one blog.

Someone can visit your blog without actually reading it.


Bounce rate is the percentage of visits that go only one page before exiting a site.


There are a number of factors that contribute to your bounce rate.


For example, visitors might leave your site from the entrance page if there are site design or usability issues. Alternatively, visitors might also leave the site after viewing a single page if they've found the information they need on that one page, and had no need or interest in visiting other pages. https://support.google.com/analytics/answer/1009409?hl=en


2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?


 Traffic sources report, is a report of what urls and websites have been reffered to your blog, so it shows you the point of entry from which someone came to your blog.


3) What was the most popular web browser used to access the site?

The most popular so far for my blog is Google Chrome which is no suprise, as it basically replicates the features of internet explorer that many have been familiar with, and puts it into an easier to understand interface, that operates faster.



4) How many countries did visitors to Foliospaces come from and what were the top four countries?


 Well I didn't use Foliospaces, I used Blogger, so far I've had visitors from all around the world, China, New Zealand, Malaysia, Sweden, Russia, Algeria, Brazil, England, France, Germany.


My top four countries for page views acquired since I started this blog are..

1. United States

2. Australia

3. Russia

4. Germany


I'm not too suprised by these results, all four are well developed countries with great internet access.

Australia is my home country therefore I am not suprised that there are plenty of views from Australia.

America I have realised from what I have studied has not only close history with Australia, but also has a similar culture to Australia, according to Hofstede's cultural dimensions.


In this picture only four dimensions are listed



Here is diagram that compares Russia, USA, Germany, China




5) Having clicked every possible link on my analytics, make a few comments on

 (a) What you can track,

 You can track views by country


(b) What you can track over time

Your growth in page views


(c) What you can’t track.


You can't track users who use a ghost proxy, they remain invisible when viewing pages.

This type of technology are used by governments to remain undetected.


6) What do the following terms mean? These are just a few, you may like to add some more yourself.

high bounce rate: Large percentage of views only view one page before exiting.


key words: the words that are used in a search to find results on websites


Average Page Depth: The average length of each page, e.g. word count.


click through rate: The number of people who click onto the next page without scrolling down.


click: The number of hits, the number of people that have clicked to enter your blog.


Cookie: a piece of software that holds information on your page viewing details.


Impression: the overall response from the audience


Hyperlink: an link that sends you to a website.

Navigation: the functions that navigate users around a website.


Pageview: the number of views your page has

Session: The amount of time spent in a period of use.


Unique Visitors (or Absolute Unique Visitors): visitors who could add value to your site.

URL: the whole website reference

Visitor: users who visit your blog

Visitor Session: the amount of time the average user spends on your blog

Comparison shopping: a program that allows you to compare prices between sellers.

Additional reading: further reading to be conducted, that is not neccesary but adds knowledge to a subject.

Thanks for looking if you would like to donate to Allstar's blog for future posts and blogs Click the Paypal donate button.

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